Our mobilisation campaigns for
1 in 5 children in the world is not in school today. 1 in 6 does not learn basic skills. In the face of such a situation, Action Education develops mobilisation campaigns to raise awareness of the importance of education and to warn of the threats that poor quality education poses to the world's future. Our campaigns also serve to raise the resources necessary to finance our actions on the ground from the general public or from companies.
Check out 5 of our most recent and memorable mobilisation campaigns.
For the start of the 2020 school year, Action Education is launching " Classroom Rescue "The aim of the game is to (re)build a school!
The aim? To raise public awareness of issues of access to education quality in the world.
The game offers each participant a real power of action by allowing them to buy "boosters" to go faster: the sums paid contribute to financing Action Education's field projects.
Help us change their story
On the occasion of the International Education Day 2021 (24 January), Action Education launches "Help us change their story"Action Education is an international information and awareness campaign that uses the famous "emojis" to tell the story of children deprived of education. Action Education is inspired by real events to tell the stories of :
- a little girl married at an early age
- a little boy forced to work to support the family.
Education For Women Now
Launched in January 2021, the mobilisation campaign " Education for Women Now "is Aide et Action's first global philanthropic campaign.
This fundraising campaign aims to raise €20 million to enable 3 million girls and women to have access to quality education by 2025.
Education changes our lives
In 2020, in the midst of the COVID-19 pandemic, Action Education launched its international mobilization campaign "Education changes our lives"to highlight the main benefits of quality education for all:
- Education cares learning for better health
- Education emancipates by training enlightened citizens, actors of their own development
- Education includes by transmitting essential skills for integration into society.
Open your eyes
At the start of the 2018 school year, Action Education is launching a campaign to raise awareness of the difficulties faced by those deprived of education.
In a Paris street, passers-by are asked to decipher a poster that can only be read with special glasses and find themselves in a situation of illiteracy. This campaign was awarded the 13th Grand Prix de la communication solidaire and voted Best Fundraising Campaign.
This is a weapon to change the world
The new campaign was inspired by Nelson Mandela's quote "Education is the most powerful weapon we can use to change the world". The three visuals feature a blackboard, on which pen, ruler and eraser come to life and become "weapons" to combat many of the threats facing humanity.
This multi-channel campaign (press, TV, poster, digital) has been running since 1 September 2022 and will be visible throughout France until 30 November 2022.